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CW Wraps Upfront With Decrease In Volume
The CW saw advance advertising commitments for its fall schedule dip in the annual “upfront,” the latest network to face headwinds in what ad buyers have described as a difficult market for the sale...
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Fox Sees Upfront Volume Fall In Tough TV-Sales Market
TV’s Fox network expects to complete its upfront ad sales with volume lower than what it sold in 2013, according to a person familiar with the situation, owing to ratings shortfalls at the network,...
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In Gloomy Upfront Market, TV Nets Seek Ray Of Light
You might think Madison Avenue’s intense ardor for TV was in danger of cooling. Advertisers appear to have committed as much as 5% to 10% less to broadcast-television primetime in this year’s “upfront”...
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Time Warner’s Turner Near Upfront Finish as Cable Market Hovers Around Flat
Time Warner’s Turner unit of cable networks is nearing the completion of its upfront sales, according to a person familiar with the situation, as the overall cable marketplace for ad inventory sold...
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Despite Headwinds, Disney Expects Volume Gains In Kids’ Ad-Sales Market
Disney thinks it has made a few steps forward in its effort to lure ad dollars to its kids’ programs, despite a difficult market. The so-called “kids’ upfront,” the market in which Viacom’s...
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Viacom’s Nickelodeon Sees Volume Gains In Advance Ad Sales
Viacom’s Nickelodeon has completed sales as part of TV’s annual efforts to secure advertising for the coming season, according to its head of ad sales, and expects to notch gains in volume of advance...
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Do TV And Advertising Still Belong Together?
TV and advertising used to go together, to quote some famous commercial slogans, like baseball, hot dogs, apple pie and Chevrolet. Or like food, folks and fun. Now, a new thought is rising that the two...
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Madison Avenue Agrees To Higher Prices For ‘Blacklist,’‘Sleepy...
Advertisers are known for trying to get the most exposure for their commercials for the least amount of money. Sometimes, even a hard-line negotiator must make concessions. Madison Avenue is willing to...
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Cable’s Upfront Dollars Fell 6% To $9.6B, First Slump In 4 Years
Advertisers committed fewer dollars to national cable TV networks for the first time since before the 2009-2010 TV season, according to data released Thursday by the Cabletelevision Advertising...
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TV Ad Spend Falls In October As Movie Studios Cut Commercials
After suffering through a lackluster “upfront” market, TV is still trying to tune in advertising this fall while Madison Avenue embraces the digital world. Advertisers cut spending on both cable and...
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